![]() This type of design not only involves initial sketches and computer work, but also testing your design on physical mockups to check every angle. Their job is to create designs that protect the product in shipping, catch the eye of a consumer in a store, and then, when viewed up close, inform and persuade shoppers. When creating or updating a brand identity, designers may also produce business cards, letterhead, ads, and many other different types of graphic design outputs featuring the new brand identity.ĭesigners working in package design must have a passion for designing for 3D shapes, including the inside and outside of packaging. ![]() Along with fonts and colors, logos are central to brand identity, requiring a unique selection and arrangement of colors, shapes, and designs that will be used to represent the brand nearly everywhere-from websites to company buildings to advertisements. Graphic designers specializing in brand identity and logos envision, propose, and design fresh, powerful visual identities for new and existing brands, organizations, products, and services. With a variety of different types of graphic design specialties available, below are four of the most common areas. Working on many diverse, different types of graphic design projects from concept to completion, designers may work in agencies or in a company’s marketing or creative department. ![]() Think you have the passion, creativity, and eye for design needed for a career in graphic design? Graphics designers are visual problem solvers who tackle tough challenges with creative thinking and strategic use of color, typography, imagery, and spacing.
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